Crossgen at Rimini Wellness 2014
The cosy city of Rimini in the East of Italy received thousands of visitors during the weekend of May 30 until June 2. Because of the good weather? Yes, also, but mainly because everybody who is interested in sports, health, physical exercise, functional training or wellness found their way to the Rimini Wellness, one of the largest European trade fairs for fitness and wellness.
During the event, many new products and services were presented, such as sports gear and accessories, supplements, fitness equipment and much more. But Rimini Wellness is primarily famous for the hundreds and hundreds of workshops, demonstrations and different activities. Visitors could participate in more traditional activities such as Zumba, Pilates, Step Aerobics, but also fairly new trends in the industry got their chance to introduce themselves to the big audience. What do you think of a class of Bokwa, Piloxing, Hot Yoga Therapy or Jazzercise?
Rimini Wellness even went a bit further by installing several pools inside, so visitors got te chance to participate in aqua classes such as Aqua Zumba, HydroBike or Aqua Pilates. The Rimini Wellness fair really stands out from the others, because of the high level of interaction with the visitors.
The different approach of the Rimini Wellness definitely had good results, because they could count with more than 200,000 visitors and 400 exhibitors from 68 different countries. This is by far the best edition in the history of this trade fair!
But which method of training was the absolute eye-catcher in Rimini? That’s right, High Intensity Training! Also in Italy, this type of high intensity functional training is becoming a booming trend in the fitness industry. That’s why Crossgen could not miss the Rimini Wellness trade fair. In collaboration with Prozis, one of our business partners, we were able to give some intense demonstrations and workshops.
The Crossgen team set up demonstrations of multiple WODs at the stage, showing the visitors what doing Cross Training is really about and how intense a training can be. The brave ones could even try it out themselves with the help of our professional athletes.
Tired of the workout? Need energy for the next training? No problem, Crossgen offered each and every visitor of the stand the opportunity to taste our own Beef Protein shake! A well-deserved treat in a day full of exercise and activity!
We invite you to take a look at the video below, showing some of the best moments of Crossgen at the Rimini Wellness.